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AS YOU WILL SEE in
another article later on this issue, these “dittocans” are made
through a process called inkjet sublimation. Essentially, a
design, any design, is printed on special transfer paper, and
the design is transferred to a beercan that has been specially
prepared by coating it with a polyester coating. The coating
absorbs the ink from the paper, and viola, you have a beercan
with a new design printed on it.
Obviously, these
are fake cans, and often fake designs. But there have been
several fellow collectors that have bought these cans thinking
they were real, and the potential exists for collectors to get
ripped off by unscrupulous or unknowing sellers after these cans
have traded hands a couple times. So, we have to educate
ourselves so we can spot one of these forgeries every time.
HERE’S HOW!
 We
are going to use two dittocans to show you how to spot them. In
both of the photos below, the dittocan is on the left, and a
real can to the right.

There
are four main points to look at if you suspect a can may be a
fake. They are Orange Peel, Detail, Registration, and Overspray.
I will explain each one, and show you examples of the
differences between a real can and a dittocan.
ORANGE PEEL
is a term used in the painting business
to describe the rough
texture the surface of paint can take on if it’s improperly
applied. Now, remember, the actual dittocan design must be
applied over a coating of polyester paint that has already been
sprayed onto a can. Think of this polyester layer as the primer,
and the design as the topcoat. The Orange Peel occurs in the
Primer layer, and shows through the Topcoat. You can see it
here, and you can feel it!
Here’s
another good example of Orange Peel. You’ll notice how pebbly
the surface looks. Go to your shelves, and pull down any clean beercan. You’ll see that the paint surface is smooth and dimple
free. As I said, this is caused by the Primer layer being
applied in such a way as to cause this rough surface, and when
the beercan design is applied to it, it takes on the
characteristics of the surface below.
DETAILS
can be harder to spot than Orange Peel, but they are there
to be seen on every dittocan I’ve examined. Look at the first
two photos in this article. You’ll notice that the size and the
colors of the type are all wrong on the Playmate, and the lips
are smaller. Easily seen when you put it beside a real can, but
tougher to spot if the can is alone. Likewise, there are fine
pinstripes around the upper and lower banners on the Kings Beer
that don’t appear on the dittocan Bock. Again, this is easier to
see if you have a real can for comparison. As a rule, there are
lots of fine details that are smudged, blurred, or missing on a
dittocan that will be on the real article.


Gee, whiz, where’s
the circle or box around the KEGLINED logo?
You can see the
National Can Co. logo is so blurred on the Kings Bock dittocan
that you can’t read it. Can anyone tell the last line is
supposed to say “Patents Pending”? And the word “KINGS” looks
like KIIIGS”. Needless to say, all of these details are razor
sharp (and they are there!) on a factory produced original can.
You also need to
look for what is called pixelation. This is the effect you see
when you enlarge a digital image too far. Instead of the
graininess that you see in a film photograph, you actually see
each pixel, or bit of information, in the digital image. Here
you can see
the eyebrow and the eye itself on the Playmate dittocan it heavily pixelated. You see small individual squares
instead of smoothly curving lines along the edge of the eyebrow
(never mind that it’s entirely the wrong color – it should be
brown!). You also see those small squares, the individual pixels
of the digital image, forming the top edge of the eye, and
scattered within the whites of the eye. None of this would
appear on a real factory beercan, because the lithographed image
has a much higher level of resolution, hence much less
“graininess” and absolutely NO pixelation. These dittocans are
the product of a computer generated digital image, not an
artist’s pen and brush.
REGISTRATION
is the exact matching of the image topcoat over the
polyester primer. This will be hard to see on a white can like
the Playmate, since the primer is white (Note: the Primer will
ALWAYS be white on a dittocan, because the inks are almost
transparent, and rely on a white background for accurate color
rendition). But, on the yellow Kings, we can see some things!
Look
very closely at the top of the label, right up against the rim.
You see the thin strip of white? That is the primer showing,
where the topcoat was misaligned with the rim of the can. In
other words, the two layers were not properly“registered”.

You
see this again along the seam, where the topcoat and the primer
are not aligned with each other. Notice the darker yellow
stripe?

That darker yellow stripe is where the
topcoat design has been applied, but the primer coat underneath
is missing. Since these topcoat inks are almost transparent, you
don’t see any depth of color until the two layers meet. When
inspecting a can, always look up the seam for signs of
misalignment – poor “registration”.
OVERSPRAY
is literally just that. The polyester primer layer has been
sprayed onto areas that shouldn’t have been coated, with the
result that it shows after the design is applied. Remember, this
primer layer is always going to be white, so if you see any of
this anytime, run! It is easier to pick up on a non-white can,
but as you’ll see, it can be observed even on a white can.

You can see the
overspray of the primer coating on the rim of the Playmate can.
Look right where the arrow is pointing, and you can see where
some of that overspray has chipped off, and then it feathers
away from there in both directions. Even though it’s a white
can, you’ve got paint where paint shouldn’t be. This is a dead
giveaway that this can is bogus. A factory can has the design
printed on flat sheet stock, which is then cut and rolled into
cylinders before the lids are applied. So, there’s no way that a
real can has any paint on the rims.
So, there you have
it. If you apply these four tests to any can, a factory can will
pass them all with flying colors. A dittocan will fail one or
more of them, possibly all. Then, you have a decision to make.
Do you tell the owner what you know, or do you just set the can
down, leaving open the possibility that another, less educated
collector will purchase this can thinking it is real?
This is just my
opinion, but I think we are all doing the hobby a disservice if
we don’t make sure that every dittocan you see at a show is
identified and acknowledged as such. If we just walk away, and
don’t make sure that the seller is aware of the (in)validity of
their can, we are quietly accepting that that can could be
passed off as legitimate. If someone buys it, fully aware of its
origin, well, that’s the American way. If an unaware collector
buys a can thinking its one thing when it’s not, that’s fraud. I
can’t be complicit in that transaction.
I hope this helps
clear the air regarding these cans. If anyone has any questions,
write Your Humble Editor at
jromine@windstream.net. I also want to thank John Aho for
the loan of the Playmate can, and Dave Wolfe for use of his
Kings Bock. |
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