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Bogus Bock Goes for Wild ebaY Ride

Jim Plant

This can turned up on a mid December ebay auction. The seller, a gentleman from Milwaukee with the ebay name of sweetsj69, claimed this can was found in his 82 year old father’s home after he passed. Almost immediately, our brethren in the Rusty Bunch rang the alarm on this can. I don’t think any Rusty Bunch or Merry Bockster member had any thought this might be a legitimate can. It appears to be manufactured in a similar fashion as the cans we have see from ebay seller dittocans. Certainly after photos of the flat bottom were posted, there was no doubt it was bogus.

However, unlike recent auctions from dittocans, this seller never acknowledged the can was a novelty manufactured can. What ensued was a frenzy of, probably bogus bids from $12 to over $1800, a lengthy list of very testy question & answers, bids being cancelled by both bidders and seller and finally the auction was ended.

The photos used here are from ebay auction 110470677126. As I write this, the auction is still shown on ebay’s site. There are several more photos if you wish to view them.

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=110470677126#description

EDITOR’S COMMENTS/SOAPBOX/RANT – This is the future, folks, where a dittocan is put on the market as a legitimate beercan. The owner may or may not know what it really is, but the opportunity exists for the buyer to spend good money on a blatant, and worthless, fake. If you thought that the excesses of the brewers and canning companies in the late 70’s and early 80’s (think Andy’s, Worlds Fair, Bob’s, and the like) lead to the downward spiral of the hobby, which we’re still feeling to this day, then these forged designs could be the death knell for new collectors entering the hobby.

            After all, most experienced collectors are not going to be taken in by these wet dream wonders, but there are a few out there who are not above trying to pass them off on newer collectors interested in every new can they see. Can you imagine anything that would take away your enthusiasm for your new hobby, and new collection, faster than to find out that you’ve spent your time, effort, and cash filling your shelves with cans you have just found out aren’t real?  Two things are going to happen at that point, I’m afraid.  The collector will abandon the hobby out of disgust, and he will try his best to recoup his losses. This will repeat the cycle, and the end result is the ruination of beercans as a legitimate collectible.

            Do you think I’m going overboard here? OK, go talk to Baseball autograph collectors, who have seen forged items flood their marketplace to the point that the baseball card and collectible hobby is a shell of itself. Ten to fifteen years ago that was one of the hottest collectible areas there was. Ruined by greed. It can happen here, to our beloved hobby, if we let it.

            Our defense is education. We HAVE to open the hobby’s eyes to the situation, and arm every collector, old and new, with the knowledge they need to identify these cans every time they are offered. Then we need the wisdom to walk away.

            All opinions are mine (Your Humble Editor) and mine alone.

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